Behind the Numbers: an EMARKETER Podcast

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EMARKETER

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episodes · 25

After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail

Aug 5, 2026 · 25m

Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers

Aug 3, 2026 · 25m

The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

Jul 31, 2026 · 28m

The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game

Jul 30, 2026 · 27m

Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail

Jul 29, 2026 · 26m

Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers

Jul 27, 2026 · 21m

What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

Jul 24, 2026 · 34m

The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail

Jul 22, 2026 · 20m

What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers

Jul 20, 2026 · 27m

The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers

Jul 17, 2026 · 22m

The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

Jul 15, 2026 · 25m

Fox + Roku = ? | Behind the Numbers

Jul 13, 2026 · 19m

AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers

Jul 10, 2026 · 29m

How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail

Jul 8, 2026 · 20m

The Secret Behind Every Great AI Agent | Behind the Numbers

Jul 6, 2026 · 19m

Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS

Jul 2, 2026 · 12m

The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

Jul 1, 2026 · 18m

Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game

Jun 30, 2026 · 36m

Why Advertisers Are Buying Moments, Not Media | Behind the Numbers

Jun 29, 2026 · 24m

Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies

Jun 25, 2026 · 18m

Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail

Jun 24, 2026 · 27m

Apple's New Siri Crashes The AI Party | Behind the Numbers

Jun 22, 2026 · 18m

What Travel Will Look Like For Americans This Summer | Behind the Numbers

Jun 18, 2026 · 20m

ThredUp Explains How to Make Resale Work for You | Reimagining Retail

Jun 17, 2026 · 24m

Cannes 2026: What Everyone Is Talking About | Behind the Numbers

Jun 15, 2026 · 25m