The Media Leader Podcast

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The Media Leader

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

Episodes · 25

Are premium creators the ‘new primetime’? With Arcade CEO Matt Elek

Oct 19, 2026 · 32m

Why one-third of PMG’s employees are engineers – with EMEA CEO Josh Krichefski

Oct 12, 2026 · 36m

How to traverse a non-linear career in media - with TheZoo.London's Rachel Forde and Marco Bertozzi

Oct 5, 2026 · 41m

What we learned from 'the first digital-first' World Cup - with The Guardian, Mirror, Sun and Daily Mail

Sep 28, 2026 · 32m

Your guide to anti-ultra-processed planning - with Craft Media's Sally Weavers and Jen Jones

Sep 21, 2026 · 57m

Navigating the nascent world of GEO – with Havas’ Amy Banks

Sep 14, 2026 · 33m

How SPUR is building a new economic model for publishers - with technical lead Alex Springer

Sep 7, 2026 · 59m

The future of media research and JICs - with the IPA's Dan Flynn and Graeme Griffiths

Aug 31, 2026 · 48m

What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko

Aug 17, 2026 · 50m

The art and craft of audio advertising - AudioTrack at 10

Aug 9, 2026 · 55m

Is broadcasters' embrace of social video commercially sustainable? With Enders Analysis' Niamh Burns

Aug 3, 2026 · 42m

How Netflix's ads business is becoming a meaningful growth driver - with EMEA ads VP Damien Bernet

Jul 27, 2026 · 32m

Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim Larson

Jul 20, 2026 · 19m

How The Sun is developing its video strategy - with commercial revenue director Owen Griffiths

Jul 16, 2026 · 12m

What publishers can learn from The New York Times's 'solar system' model - with global ads VP Tom Armstrong

Jul 13, 2026 · 16m

How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay Kassam

Jul 10, 2026 · 22m

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

Jul 5, 2026 · 35m

Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel

Jun 29, 2026 · 30m

How AI, China and media consolidation is keeping the global ad market 'buoyant' - with WPP Media's Kate Scott-Dawkins

Jun 22, 2026 · 32m

Why brands need less channel planning and more ecosystem design — with Arena Media's Hamid Habib

Jun 15, 2026 · 59m

How marketers should reconsider culture and short-term strategies — with Thinkbox's Elliott Millard

Jun 8, 2026 · 42m

What the OOH industry needs to do to double its market share - with WOO's Tom Goddard

Jun 1, 2026 · 41m

Why the United Nations is asking advertisers to protect the open web

May 25, 2026 · 17m

Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?

May 21, 2026 · 1h 3m

How brands can win authority in LLMs - with Havas, Heineken and Publicis

May 18, 2026 · 32m